technical SEO

The unloved child of the traditional marketeer. Technical SEO is the foundation of a high-performing website, focusing on optimizing the backend elements to improve search engine visibility and user experience. This includes enhancing site speed, ensuring mobile-friendliness, fixing crawl errors, and implementing secure, clean code. By addressing these technical aspects, we ensure that search engines can efficiently index your site and users have a seamless experience, ultimately leading to higher rankings and increased organic traffic. No gimmicks—just solid, essential optimisation.

Site speed is an obvious and critical pillar of technical SEO, directly impacting user-experience and search engine rankings. Fast-loading pages reduce bounce rates and keep visitors engaged, which signals to search engines that your site is valuable and relevant. Optimising images, leveraging browser caching, and minimizing code are essential steps to enhance site speed. In a world where users expect instant access to information, ensuring your site loads quickly is non-negotiable for maintaining competitiveness and driving organic traffic.

Mobile-friendliness is the practice of ensuring a site performs well across various devices, especially smartphones and tablets. With a significant portion of web traffic coming from mobile users, having a responsive design that adjusts to different screen sizes and orientations is crucial. By working towards fundamental mobile optimisation practices, you enhance accessibility, maintain engagement, and stay competitive in an increasingly mobile-driven digital landscape.

Crawlability focuses on ensuring that search engine bots can effectively navigate and index your website. This involves optimizing your site’s structure, creating and submitting a comprehensive sitemap, and addressing any technical issues that could impede bot access, such as broken links or faulty redirects. By improving crawlability, you help search engines accurately understand and rank your content. A well-optimised, easily navigable site ensures that all valuable content is discovered and indexed, leading to better search engine rankings and increased organic traffic.

Our technical seo process